Privacy Policy

We will NEVER sell Your Personal Data to Third Parties. 

TrafficInsigh will only share or disclose Personal Data as described in this Privacy Policy. 

This Privacy Policy applies to Personal Data processed by Unity Technologies. (“TrafficInsigh”, “We”, “Us” and “Our”) when You visit www.trafficinsigh.com in addition to any sub-pages that are integrated within it (the “Site”); and/or make use of TrafficInsigh’s Platform. 

This Privacy Policy explains what Personal Data We collect through Our Site and Platform, how and why We collect it, how We use and disclose the Personal Data We collect and information on how to exercise privacy rights over this Personal Data.

We have also included a section on the processing of Personal Data sent to TrafficInsigh from visitors to a TrafficInsigh Enabled Site. 

We may revise this Privacy Policy from time to time but We will never do so in a manner that compromises Our commitment to respect the privacy of individuals. The most current version of this Privacy Policy governs Our practices for collecting, processing and disclosing Personal Data. We will provide notice via email to Our Customers and on this page of any material modifications to this Privacy Policy. Continued use of Our Site and/or Platform following the effective date of any modifications will constitute acceptance of the modified Agreement (this includes Our Terms of Service, Acceptable Use Policy and this Privacy Policy).

Information about TrafficInsigh 

TrafficInsigh is a digital experience insights platform that provides visual behaviour insights, in-the-moment feedback, and 1:1 interviews, all in one place.

 

Personal Data Collected by TrafficInsigh

The Personal Data We collect depends on whether the individual is:

  1. A visitor to the TrafficInsigh Site

  2. A Customer or user (the “User”) of the Hotjar Platform  

  3. A Tester who signed up on the TrafficInsigh Platform

 

Usage Data

When someone visits the TrafficInsigh Site, We may temporarily store the name of their internet service provider, IP address, the website they visited Us from, the parts of Our Site they visit, the date and duration of the visit, and information from the device (e.g. device type, operating system, screen resolution, language, country you are located in, and web browser type) used during their visit or other similar information that helps Us understand your behaviour on our Site. We process this usage data to facilitate access to Our Site (e.g. to adjust Our Site to the devices that are used). We may use this data to analyze, develop, improve, secure or optimize the use, function and performance of Our Sites, or to make sure We are reaching out to the right audience. Wherever possible, we will use usage data in an aggregated and/or anonymized form. Depending on the context, the legal basis for this data processing is Article 6(1)(a) and Article 6(1)(f) GDPR. 

 

Cookies

Cookies are small data files transferred onto computers or devices. TrafficInsigh uses cookies to process information including standard internet log information and details of the visitor’s behavioral patterns upon visiting Our Site. This is done to:

  • operate Our Site;

  • provide visitors to Our Site with a better experience by providing Us with insights on how visitors use Our Site; and 

  • for marketing purposes, as detailed below.

 

Contacting Us

Visitors to Our Site have the opportunity to contact Us to ask Us questions, for example via a contact form, where We ask for contact information (e.g. name, email address etc.). We use this data solely in connection with answering the queries We receive. 

If a visitor to Our Site receives emails from Us, We may use certain analytics tools, to capture data such as when the email is opened or when any links or banners in the email have been clicked. This data helps Us understand the effectiveness of Our communications and marketing campaigns. 

The legal basis for this processing is Article 6(1)(f) GDPR.

Personal Data collected from TrafficInsigh’s Customers, Users and Testers

This section applies to Personal Data TrafficInsigh collects from its Customers, Users and Testers when making use of TrafficInsigh’s Platform. 

When someone signs up for an account with TrafficInsigh, contacts Our customer support for assistance, or subscribes to Our content or special offers, We may ask for additional Personal Data such as their name, email address and additional details about them or the organization they represent. 

We will solely process this Personal Data to provide Our Platform in accordance with Article 6(1)(b) GDPR. If you are a User of Our Platform on behalf of a TrafficInsigh Customer that has concluded this Agreement with TrafficInsigh, the legal basis for TrafficInsigh to process your Personal Data is Article 6(1)(f) GDPR. Please refer to Our Terms of Service for further details on signing up and using Our Platform.

We temporarily store IP addresses of Customers, Users and Testers of Our Platform for associated performance metrics (i.e. data related to how well Our Platform performs) and to monitor and track application errors. We will never access these IP addresses without any operational or security need. We automatically delete these IP addresses within thirty (30) calendar days.The legal basis for this data processing is Article 6(1)(f) GDPR. We may use technical data (such as keypresses, timestamps, etc.) collected through the Platform to analyze, develop, improve or optimize the use, function and performance of Our Site, or to make sure we are reaching out to the right audience. Wherever possible, we will use usage data in an aggregated or anonymized form.

A Customer may delete their TrafficInsigh account at any time. Users and Testers may delete their respective accounts through their account settings. After account deletion, We may retain Personal Data (in part or in whole) associated with the Customer, User or Tester to meet any regulatory and reporting requirements for the timeframes stipulated by law and to be able to address customer service issues. Any other Personal Data We were processing relating to Our Customer, Tester and/or Users of that TrafficInsigh account will be deleted permanently within thirty (30) calendar days. This does not apply to any Personal Data collected as part of Customer research within the Engage Product. To maintian the quality of the research data, any research-related Personal Data may need to be kept for a reasonably required time. 

We may use Personal Data and other Data about Our Customers, Users and/or Testers (including but not limited to demographic information, location information, information about the computer or device from which they access Our Platform) to create, wherever possible, anonymized and aggregated information and analytics. The legal basis for this data processing is Article 6(1)(f) GDPR.

The information We collect from Our Customers, Users and/or Testers is disclosed only in accordance with the Agreement and the Applicable Law.

Communication Purposes 

We may occasionally send notification emails about updates to Our product, legal documents, customer support or for marketing purposes. To the extent required by Applicable Law, We will only send such messages if We have obtained consent in accordance with Article 6(1)(a) GDPR. In all other cases, the legal basis of this data processing is Article 6(1)(f) GDPR. 

Except for cases where We are required to do so by law (e.g. notification of a data breach, providing you with important information about your account, updating our legal documents, etc.), recipients of Our communication shall have the opportunity to unsubscribe from receiving these messages free of charge. We process requests to be placed on do-not-contact lists as required by Applicable Law.

Marketing Purposes 

We use Personal Data given to Us by TrafficInsigh’s Customers, Users, Testers and/or visitors to Our Site to target advertisements to:

  • TrafficInsigh’s Customers, Users, Testers and/or visitors to Our Site to keep them informed about TrafficInsigh and any product changes we make; and

  • Potential new Customers or Testers that appear to have shared interests or similar demographics. 

The legal basis of this data processing is Article 6(1)(f) GDPR.

We do this by sharing Personal Data with Third Party marketing platforms that have high privacy and confidentiality standards and which have gone through a legal and security review by TrafficInsigh. This ensures that these Third Parties cannot do anything with the Personal Data We provide them other than use it for the express purpose of providing Us with the marketing services We contract them for.

Compliance and Protection

We may use Personal Data to (legal basis for the respective processing in parentheses):

  • protect Our, Our Customers’/Users’, Testers’, visitors’ to Our Site or Third Parties’ rights, privacy, safety or property including by making and defending legal claims (Article 6(1)(b), (c) or (f) GDPR);

  • audit Our internal processes for compliance with legal and contractual requirements and internal policies (Article 6(1)(f) GDPR);

  • enforce Our Terms of Service (Article 6(1)(b) or (f) GDPR);

  • protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft (Article 6(1)(f) GDPR); and

  • comply with the Applicable Law, lawful requests and legal process, such as to respond to subpoenas or requests from government authorities (Article 6(1)(c) or (f) GDPR).

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